Welcome to Maurice Lacroix's Partner Page

For more than 40 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life

Latest News & Events

Mayk Azzato – Time Is Luxury

Maurice Lacroix is pleased to welcome director and photographer Mayk Azzato to the ML Crew. In his frequently admired and award-winning photography and films featuring famous names known world- wide, he brings together German precision and Italian creativity. He recently joined the Maurice Lacroix crew, finding himself in good company with other extremely talented people from the fields of art, culture and sport. They all share a special affinity for the brand Maurice Lacroix.

Highlighted Videos

Discover the AIKON Extension

AIKON Automatic Chronograph Sprint