Maurice Lacroix

Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to upholding this tradition and high standard of watchmaking craftsmanship. For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of-the-art workshops in Saignelégier. Here, all factors critical to the successful production of excellent watches with high perceived value bring together watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality.

The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest for success. It is this “Success is a journey, not a destination” mantra which is at the heart of the brand’s culture. For over a year, the brand has put an international circle of friends in place which aims to support the talents from different industries, today and tomorrow. What values do these urban heroes and Maurice Lacroix have in common? They are connected, open to the world, adventurous, focused on their goals and approachable. These are qualities that inspire the brand to support people on their path to success.

Articles by Watchonista

The New Maurice Lacroix Aikon Automatic 35mm: An Ode To Accomplished Femininity

Urban, chic and dynamic, Maurice Lacroix's new Aikon Automatic 35mm was recently unveiled at the Maison de l'Alsace, on the Champs Élysées, in Paris. There we had the opportunity to meet with not only Maurice Lacroix’s Managing Director, Stéphane Waser, but also with the young fashion designer associated with the image of these new creations, Adeline Ziliox.