Maurice Lacroix Aikon Quartz Chronograph Mahindra Racing Special Edition – 44mm

Building on its relationship with Mahindra Racing, Maurice Lacroix, the racing team’s Official Timekeeper, is pleased to unveil three new versions of its AIKON model. Each of these chronographs is adorned with the racing team’s livery, encompasses urban design and delivers high perceived value.

Recently, Maurice Lacroix announced that it had been selected as the Official Timekeeper of Mahindra Racing. A founding team of the ABB FIA Formula E World Championship, the world’s first all-electric street racing series, Mahindra Racing is no stranger to success. Indeed, over the six seasons it has been competing in the championship, it has enjoyed four wins and stood on the podium 18 times, a highly impressive record which surpasses the results of some big-budget teams.

Maurice Lacroix spends much time in various cities around the globe, finding inspiration for new models and spending time with customers and retailers. This urban mindset is something the Swiss Manufacture shares with Mahindra Racing as it travels the globe, racing through city streets. Drivers and teams embrace each host city, eager to learn every subtle nuance of a track, hoping to discover a potential advantage. Similar to Maurice Lacroix, Mahindra Racing immerses itself in city life. The parallels between both companies are clear to see.