Benzilla, The Call Of Colour

Maurice Lacroix is proud to add pop art colours to its circle of friends by welcoming the Thai street artist Benzilla.

He spreads his colours through the streets of Bangkok leaving a few hints of joy; the street artist Benzilla has been immersed in pop culture since a young age, but started professionally ten years ago.

The street artist Benzilla

“I love the idea that my art emits a positive and quirky energy. My work is an outlet that erases every doubt or discouragement from daily life” says the artist. While many internationally renowned brands have called upon his services, Benzilla never tires of starting new projects! “I’m proud to be in Maurice Lacroix’s circle of friends! I love its urban and contemporary aesthetics! The AIKON design represents and inspires me a lot! If I had to describe the brand with one word, I would think of borderless!”

The street artist Benzilla

Borderless... a word that describes the artist well, according to Stéphane Waser, Managing Director of Maurice Lacroix. “We love Benzilla’s boundless creativity, that is expressed just as much in his street art and sculpture as it is in his consumer products. His openness to the world, curiosity and undeniable talent make him a friend that our brand wants to support!” Before the artist Benzilla concludes with «For me, art is comparable to watchmaking. I love the idea that we can offer a quality creation without breaking a bank!”

This is why a partnership with Maurice Lacroix became an obvious choice for the artist who wants to convey this accessibility around him, by painting with the AIKON Chronograph on his wrist.

The street artist Benzilla with the AIKON Chronograph on his wrist

Success Is A Journey, Not A Destination

Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to upholding this tradition and high standard of watchmaking craftsmanship. For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of-the-art workshops in Saignelégier. Here, all factors critical to the successful production of excellent watches with high perceived value bring together watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest for success. It is this “Success is a journey, not a destination” mantra which is at the heart of the brand’s culture. For over a year, the brand has put an international circle of friends in place which aims to support the talents from different industries, today and tomorrow. What values do these urban heroes and Maurice Lacroix have in common? They are connected, open to the world, adventurous, focused on their goals and approachable. These are qualities that inspire the brand to support people on their path to success.