Eliros – 25 Years At The Cutting-Edge Of Fashion

Press Release

Eliros – 25 Years At The Cutting-Edge Of Fashion

Maurice Lacroix has often used its Eliros collection to present new ideas. Since 1996 the collection has been at the forefront of fashion, embracing new trends and encompassing bright colours. Today, Maurice Lacroix is adding four new models as daring as they are sparkling to its current collection.

Eliros 25th Anniversary

To mark the anniversary of the Eliros, Maurice Lacroix is pleased to unveil the new Eliros Date 25th. This timepiece is available with a choice of blue or white lacquered dials. Moreover, the wearer can choose from a blue calf-leather strap or a 9-rows steel bracelet.

For the first time the dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The hands are silver-toned or blue, depending on the chosen dial colour, and contribute to the model’s impressive legibility. As its name suggests, this timepiece is endowed with a date indication which is positioned at 3 o’clock.

The 40mm stainless steel case is slender, measuring just 8mm in height, enhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delive- ring a high degree of precision. The new model also features the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools. To commemorate this milestone in Maurice Lacroix’s history, the case back is engraved with the inscription ‘25th anniversary edition’.

Eliros x Adeline Ziliox

Keen to mark this milestone in Eliros history, Maurice Lacroix approached Adeline Ziliox, a member of the ML Crew, famed for her Haute Couture creations. Adeline has worked with Maurice Lacroix’s design, conceiving two limited-edition watches.

One of the models created by Adeline sports a black dial. Once again, it employs Arabic numerals to denote the hours. However, the designer chose to depict the odd-numbered hours with a series of pyramid-like structures, often termed Clous de Paris. A circlet, again encompassing the pyramid-like structures, frames the dial. At the centre of the dial, Adeline sought to replicate the appearance of fabric, a medium close to her heart. When discussing the second composition, appointed with a pink dial, Adeline’s intentions were clear, “I wanted the pink version to be ultra-feminine. I have used a shade of powder pink, employing a material which provides a relief-effect, depth and character.” The central area of the dial is adorned with a pink lattice-type motif which is repeated on the accompanying strap.

Consistent with other Eliros models, both limited editions include the Swiss brand’s ‘Easy Strap Exchange’ system. Where the Eliros x Adeline Ziliox creations differ is with the composition of the straps and packaging.

Adeline is a proud vegetarian and cares passionately about animal rights. When she worked with the Mau- rice Lacroix team, she expressed a desire to use alternatives to leather straps. This resonated with the Maurice Lacroix and its vision for a greener future.

The pink strap is executed in synthetic leather while the black strap is made from Piñatex, a material contai- ning pineapple leaf fibre. Although this latter, highly innovative, textile still contains some man-made ingre- dients, it represents significant progress and clearly signals Maurice Lacroix’s desire to play its part in creating a sustainable future. Furthermore, the packaging is made mainly from recycled materials, reinforcing the model’s green credentials. The case back is engraved with the inscription ‘designed by Adeline Ziliox’.

Similar to other Maurice Lacroix watches, quality materials and Swiss craftsmanship are employed throughout. Moreover, the watch upholds the luxury firm’s reputation for delivering high perceived value.

(Images © Maurice Lacroix)