Further And Stronger Than Ever Before With Sandra Lahnsteiner

Press Release

Further And Stronger Than Ever Before With Sandra Lahnsteiner

Maurice Lacroix is pleased to announce that Austrian freeskier, filmmaker and coach Sandra Lahnsteiner is joining the Maurice Lacroix Crew. A Tribe composed of talents from different fields, but they all represent Maurice Lacroix’s philosophy: success is a journey, not a destination.

With her powerful and contagious positivity and zest for life, it’s easy to see why Sandra Lahnsteiner is unstoppable. The Austrian skier, who has had an all-consuming passion for the peaks since a very young age, is also a producer of films on this topic as well as being a coach. «I am a passionate person guided by my visions. I never give up on my goals. Throughout my skiing career, I’ve had serious accidents. In spite of the opinions of those who didn’t understand my stubbornness, I continued. I learnt from my mistakes and was all the stronger for it,» she says. «The Maurice Lacroix mantra ‘Success is a journey, not a destination’ describes me perfectly.»

Everyday is a new challenge for Sandra, who has a very busy schedule. As the founder of the production company «Shades of Winter», she presents films starring sportswomen, but she also arranges training camps to connect female professional athletes. She runs this project at the same time as conquering the peaks.

Sandra the sportswoman, Sandra the everyday woman... For her, a watch must be adaptable, which she likes in Maurice Lacroix «The timepieces are accessible and the watches have a modern, distinctive design. I also like the idea of being able to change the strap depending on the circumstances. A watch must reflect all my facets and not just my sporty side!»

«Sandra is a talented woman with a strong and competitive personality who is curious to discover the world,» enthuses Stéphane Waser, Managing Director. «Her many passions show her modernity and open-mindedness. We are proud to welcome her to our family of friends of the brand!»

Sandra’s dream? To explore Greenland, both to embark on a ski adventure and to discover its inhabitants and connect with them!» Maurice Lacroix will of course follow her as she takes on new adventures, which promise to be full of emotions!

Success Is A Journey, Not A Destination

Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to upholding this tradition and high standard of watchmaking craftsmanship. For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of-the-art workshops in Saignelégier. Here, all factors critical to the successful production of excellent watches with high perceived value bring together watchmaking know-how, skilled crafts- manship, industrial expertise, technological capability, and, not least, a pronounced sense of quality. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest for success. It is this “Success is a journey, not a destination” mantra which is at the heart of the brand’s culture. For over a year, the brand has put an international crew of friends in place which aims to support the talents from different industries, today and tomorrow. What values do these urban heroes and Maurice Lacroix have in common? They are connected, open to the world, adventurous, focused on their goals and approachable. These are qualities that inspire the brand to 2 support people on their path to success.