Geneva Watch Days: Maurice Lacroix Will Also Be One Of The Exhibitors For 2021

Press Release

Geneva Watch Days: Maurice Lacroix Will Also Be One Of The Exhibitors For 2021

After a successful start in 2020, Maurice Lacroix will once again be presenting various innovations in the world’s watchmaking capital in 2021. Around 20 exclusive exhibitors come together to represent the art of watchmaking in various hotels, manufactures and boutiques as part of the Geneva Watch Days at the end of August/beginning of September. The initiative was launched in 2020 by a group of luxury watch brands.

From 31 August to 03 September 2021, Geneva dedicates itself to fine timepieces and complications. After a successful start for Maurice Lacroix in 2020, the refined Swiss watch brand returns this year as one of the exhibitors.

“With the decentralised trade fair format, last year the organisers impressed us, and our partners, with whom we highly valued the direct exchange – in compliance with the given distancing and hygiene rules, of course. The combination of in-person and digital presentations of new products means that we can, once again this year, enable our customers and the media to discover the latest models in real-time – regardless of any travel restrictions that may still apply in certain countries,” explains Stéphane Waser, Managing Director of Maurice Lacroix. “The successful discussions, the personal exchange and the excellent feedback on our products from visitors in August 2020 made us feel very positive and we are looking forward to being there with new watch models again this year and finally being able to meet dealers, journalists and lots of watch lovers in person,” continued Waser.

At the House of Maurice Lacroix, the Eastwest Hotel at 6 Rue des Pâquis, new products and existing collections will be presented. The decentralised format means there is plenty of space in the hotel to ensure the safety of the numerous visitors over the four days.

In addition to Maurice Lacroix, the following luxury watch brands will be among the exhibitors in 2021: Founders: Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, Greubel Forsey, H. Moser & Cie., MB&F, Ulysse Nardin, Urwerk.

Other brands: Arnold & Son, Bianchet, Czapek, Doxa, Ferdinand Berthoud, Frederique Constant Group, Louis Erard, Parmigiani, Phillips, Oris and Reuge.

After Geneva Watch Days, in October 2021 the Swiss watch brand Maurice Lacroix will also be attending THE SHOW in Hamburg for the first time as an exhibitor in the historic pepper warehouse Schuppen 52. Both stops are part of Maurice Lacroix’s 2021 worldwide – and partially digital – roadshow to present new watch innovations.