Javier Gómez Noya - The Man Who Never Gives Up
Press Release
Javier Gómez Noya - The Man Who Never Gives Up
Maurice Lacroix is delighted to welcome the world-famous triathlete Javier Gómez Noya to its circle of friends. Despite being from different domains, these talented individuals share the same vision: to surpass their goals.
«I give my best in training everyday. But just like any job, I have good days and bad days. My determination has paid off and has allowed me to go beyond my limits.» Javier Gómez Noya is no stranger to success. Nine-time world champion, the Spaniard, born in Basel, Switzerland, has been honing his skills since the age of 15 and has enjoyed remarkable success. An innate talent for sport? Maybe, but it is his motivation, courage and adventurous spirit that has led Javier to the heights of success.
The athlete’s closest friend: The time he strives to beat. Javier explains, «In my professional role, time defines my performance. In my private life, time is something I share with loved ones.»
When discussing the tempo of a watch, Javier remembers a time that predates his athletics career. «For my father, wearing his watch was a source of pride; he wore a Maurice Lacroix!” Today, Javier can identify with Maurice Lacroix and what it represents: «The brand is aimed at urban, connected and determined individuals; something that describes me perfectly. Moreover, the AIKON is sporty, stylish, accessible. Attributes I appreciate, making it the kind of watch I love to wear!»
It is his ‘never give up’ attitude that appealed to Stéphane Waser, Managing Director; «We support talented individuals who recognise that the only limits in life are those set by ourselves. Javier clearly subscribes to this mindset. In addition, he has an emotional bond with our brand, based on his childhood memories of his father’s watch. With his attributes and the values he shares with our brand, we had to invite him to join our circle of friends”.
Your Time Is Now With Maurice Lacroix
For more than 40 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. With more than fifteen awards to its credit, the company has repeatedly shown its capacity to make innovative and avant-garde watches, honed to a no-compromise standard.
Maurice Lacroix’s objective is to make accessible timepieces, imbued with iconic styling and a high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, naming it the AIKON. Modern and daring, the AIKON is made for a generation of millennials who are connected, curious, ambitious and talented.
The contours of the AIKON embody the Maurice Lacroix state of mind: a brand that is inspired by city life and seeks to capture its energy. Architecture, culture, sport, ecology and innovation are a constant source of inspiration for the creative teams working in the brand’s Manufacture. With this in mind, Maurice Lacroix chooses to be an active and urban brand that seeks to capture the vitality of city life. It conceived the successful digital games #CHASEYOURWATCH and #TIMECODE which invited participants to immerse themselves in an urban setting and discover more about their own cities.
(Images © Maurice Lacroix)