Maurice Lacroix Opens Its Running Club In Collaboration With Strava

Press Release

Maurice Lacroix Opens Its Running Club In Collaboration With Strava

After #Chaseyourwatch and #Timecode, Maurice Lacroix has formed a new community, opening the #MLRC, the Maurice Lacroix Running Club.

#MLRC brings together like- minded individuals within the Strava app, a digital experience connecting millions of runners and cyclists. How does it work? Maurice Lacroix invites both experienced runners and novices to join the #MLRC. Members of the club can participate in four different challenges and potentially win a selection of prizes, including an AIKON Chronograph 44mm limited edition. It’s time to explore your limits!

Maurice Lacroix is pleased to unveil its latest set of challenges, #MLRC. The brand has always appealed to adventurous and motivated individuals. With this in mind, Maurice Lacroix has collaborated with Strava, specialists in helping athletes achieve their full potential.

Over the coming months, there will be one challenge every few weeks. Each challenge will be presented by Maurice Lacroix’s coach and friend, the Swiss sprinter, Sarah Atcho. Successful participants can win an array of prizes, including clothing, promotion codes on E-Commerce and even an AIKON Chronograph 44mm.

Those individuals wishing to enter the competition are invited to join the Maurice Lacroix Running Club by visiting Four different challenges will be held over the coming months. One of the challenges requires club members to create an M-shaped run within their home city and share it on Instagram. And don’t worry, prior to each challenge, Sarah Atcho will provide online tutorials to all club members, helping everyone hone their running skills irrespective of their ability.

A Club And A Watch

The AIKON Chronograph 44mm is limited to just 1’000 timepieces and intended to meet the needs of watch-loving millennials and avid runners alike. This watch encompasses many details such as the stealthy black PVD case, distinctive six-arm bezel design, black sunbrushed dial, high-performance strap and Maurice Lacroix’s Easy Strap Exchange System. However, perhaps most important of all, this quartz-powered watch delivers chronometric precision, an essential requirement for those who lead from the front and understand the importance of time.

Be inspired, be ambitious and get ready to compete.

(Images © Maurice Lacroix)