Maurice Lacroix, The Official Timekeeper For ACEA Run Rome The Marathon

Maurice Lacroix continues to conquer cities by combining the precision of its watches with the legendary image of the marathon in Rome, which will take place on September 19th.

More than 10,000 runners will race through the streets of Rome with more than 1.2 million supporters cheering them on. The ACEA Run Rome The Marathon is by far the most popular in Italy, ahead of Florence and Milan. “ACEA Run Rome The Marathon” (under its official name) is an extremely inspiring event where the athletes race through the city, passing its historic monuments, each more impressive than the last: the Baths of Caracalla, the Basilica of Saint Paul Outside the Walls and even the Piazza di Spagna... What could be more motivating for an athlete than to run through a picturesque location representing more than 2,000 years of history? Additionally, the competition has been able to renew itself. From this year, the event adopts a new name as well as a redesigned visual identity. More modern, focused on connectivity and offering new activities allowing both beginners and more experienced competitors to take part, the ACEA Run Rome The Marathon is a definitively innovative race with an international outlook.

This is what attracted Maurice Lacroix, whose young, urban and accessible spirit is in complete harmony with the marathon’s vision, as Stéphane Waser, Managing Director of the brand explains: “The organisation of ACEA Run Rome The Marathon has proven itself to be bold by reinventing itself with modernity. Additionally, this race is a dream challenge for all athletes. It brings together enthusiasts and professionals from around the world. We are delighted to be the official timekeeper and to take part in this incredible adventure».

This enthusiasm is also shared by Alessandro Giacomini, Infront Italy Managing Director: “We are delighted to announce this official partnership with the watchmaking brand Maurice Lacroix, a Manufacture that represents the excellence of Swiss watchmaking! This is our first collaboration and I’m sure it won’t be the last!”

The competition which takes place on Sunday September 19th is divided into three categories: the “ACEA Run Rome The Marathon” 42-kilometre race through the city, the “ACEA Run4Rome Relay” event which takes place in teams of 4 and the “Fun Race”, a virtual event that allows families and friends to run 5km where they like the most. Maurice Lacroix will be present at the event as the Official Timekeeper, as well on site with a dedicated space to support the athletes!