BASELWORLD 2017: AIKON – design

BASELWORLD 2017: AIKON – design

Few watches are regarded as an icon. The aspiration to create a watch that is im- mediately recognized by many purely by seeing its unique design, is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful.

In 2016, the progressive watch company, Maurice Lacroix, has updated this iconic watch, aptly named the AIKON; a timepiece with a new, contemporary design, honed to modern tastes.
Building on its success, the Aikon family continues to grow with the release of new models. The iconic styling has proved popular with individuals who embrace success in their respective field.

AIKON Ladies 30mm

The new AIKON Ladies 30mm provides a stylish timepiece for ladies who seek diminu- tive proportions, slender lines and femininity from their watch. The stainless steel case is paired with a choice of silver, black or white mother-of-pearl dial options. The beauty of the latter version is augmented with 8 diamonds and 2N gold indexes.

The hands of the watch are diamond cut, aiding legibility in daylight, while the addi- tion of white SuperLumiNova aids read-off during the nocturnal hours.

The model is presented with either a calf leather strap or a 5-rows brushed-polished stainless steel bracelet.

Aikon Gents 42mm

The AIKON Gents 42mm has a neat, flat sapphire crystal, allowing it to reside tidily beneath a stylish shirt cuff. The dial is presented with an anthracite dial featuring sil- ver printing and rhodium details. Prospective purchasers can choose a calf leather strap adorned with an integrated, applied polished ‘M’ logo or, alternatively, can select a 5 rows brushed bracelet in stainless steel.

However, while this is a new model, the familiar iconic design elements of the Aikon remain. The horizontal lines which span the dial and the six arms which embrace the bezel help to imbue this model with its distinctive identity and make it an AIKON to be cherished.

Maurice Lacroix AIKON Automatic Skeleton

In a freshly restyled AIKON case, Maurice Lacroix has fitted a new manufacture, openworked, automatic caliber of unique design. True to its vocation of...

WEB TRAINING S02E03 - AIKON - with subtitles