Lead From The Front

Press Release

Lead From The Front

Maurice Lacroix has created a new AIKON model, limited to just 500 pieces, which is perfectly in tune with an active lifestyle. This overtly sporty chronograph has a black sun brushed dial incorporating three snailed counters. It delivers chronometric precision, courtesy of its quartz movement, and fea- tures a cutting carbon-effect leather strap. This contemporary chronograph is ideally suited for those competitive individuals who like to lead from the front.

Strive To Achieve

Housed in a stainless steel black PVD case, measuring 44mm in diameter, this AIKON exhibits a stealthy appearance and an overtly sporty character. The black sun brushed dial features three contrasting snailed counters, two of which are framed with circular brushed rings, delivering a high quotient of eye-appeal. These counters include a 30-minute counter at 9 o’clock, a 1/10 second counter at 12 o’clock and a small seconds display located at 6 o’clock. The latter counter also includes a date indication. The hour and minute hands are rhodium plated and incorporate white SLN. Light blue hues enrich the central chronograph seconds hand, chronograph registers and the minute track, imbuing the dial with tasteful bursts of colour.

Consistent with other AIKON models, the bezel features the brand’s iconic six-arm design. The chronograph pushers are positioned close to the crown and crown protector, delivering a neat design, sporty aesthetic and masculine appearance. At the heart of this limited-edition model is a quartz movement, eliminating the need for regular winding. After all, nothing should distract the wearer from achieving their goal. In addition, this movement delivers chronometric precision, an essential requirement for those who lead from the front.

Maurice Lacroix Aikon Quartz Chronograph Strava Limited Edition

Completing the watch’s high-performance look is a black calf leather strap, incorporating light blue stitching and exhibiting a carbon-like appearance. This strap features the company’s intuitive ‘easy strap exchange’ system, providing owners with the opportunity to alter the appearance of their watch without the need for any tools. Furthermore, the strap incorporates the brand’s stylish ‘M’ logo and is paired with a butterfly buckle in stainless steel black PVD.

This limited-edition AIKON invites the wearer to press the pusher, explore their limits and strive to achieve.

Success Breeds Success

Maurice Lacroix has frequently enjoyed the sweet taste of success. In the 1990s, the Calypso was the brand’s bestselling model. This model provided the inspiration for the AIKON, another watch that has enjoyed huge commercial success.

There are features common to all versions of the watch: the integrated water-resistant case, the flat sapphire crystal, the now iconic six-arm bezel and the M logo gracing all leather straps. Most notably, there is a palpable sense of quality. The dials exude luxury while polished and satin-brushed surfaces are skillfully juxtaposed. These are just some of the reasons which reinforce Maurice Lacroix’s reputation for delivering an impressive quality-price ratio.

Maurice Lacroix Aikon Quartz Chronograph Strava Limited Edition

Always Faster With Maurice Lacroix Running Club #MLRC

In connection with this launch, Maurice Lacroix created #MLRC Running Club, a sporting challenge realized in collaboration with the popular Strava application. Runners are invited to participate in monthly challenges with the possibility of winning this watch. Building on the success of #chaseyourwatch and #Timecode, two online games which enjoyed huge global success, Maurice Lacroix is pleased to unveil its latest challenge, #MLRC. Maurice Lacroix has always appealed to ambitious, driven individuals. With this in mind, the Swiss brand has collaborated with Strava, one of the most popular running application in the world. From March 2020 until the advent of the Tokyo Olympic Games 2020 there will be one challenge per month. Each challenge will be presented by Maurice Lacroix’s coach and friend, the Swiss sprinter, Sarah Atcho. Successful participants can win an array of prizes, including promotion codes on E-Commerce, the new AIKON Quartz Chronograph 44mm #MLRC.