Maurice Lacroix, the luxury Swiss watch manufacturer, has landed in Madrid to present globally its new AIKON Chronograph Camouflage. This was the special occasion to introduce to local press, influencers and retailers the new collection.

The second European city to host this international roadshow aims bringing closer the traditional and iconic timepieces to watch lovers and the new and urban watches of Maurice Lacroix to a younger audience.
 

The event, that was attended by Stéphane Waser, Managing Director of Maurice Lacroix, took place in the modern and urban spot Mr Fox, where the new collection was presented. The event was enhanced by a graffiti artist who captured the new AIKON Chronograph Camouflage in street art version. “With this presentation we aim to build stronger relationships with the Spanish market, historically one of the first distribution markets of Maurice Lacroix. It is important for us to maintain a privileged relationship with our customers who have particularly followed the brand for over 40 years. » affirms Stéphane Waser.