Maurice Lacroix Shines At The RED DOT Design Award!

Press Release

Maurice Lacroix Shines At The RED DOT Design Award!

After receiving the prestigious Red Dot Design Award for several years running, 2019 proved no exception for Maurice Lacroix, with the jury members being won over by the new AIKON Automatic Skeleton.

THE REDDOT DESIGN AWARD

The internationally renowned competition puts the spotlight on innovations in product design, communication design and design concepts. The prizes, which are presented by Design Zentrum Nordrhein Westfalen in Essen, Germany, are awarded by leading experts who wish to recognise innovation and know-how in creative industries.

The winning products in each sector are subject to considerable competition and must satisfy the jury’s critical eye. The chosen designs have not only demonstrated extraordinary creativity, they have also proven that design is an integral component of innovative product solutions. – Peter Zec, Creator of the Red dot design AwARd

In 2018, the event received almost 6,300 applications from over 59 countries. The Red Dot Award has become one of the most sought-after quality labels in design excellence.

This prize is particularly important for us because it represents the AIKON collection’s first award. This recognition proves that our chosen strategy is understood and recognised by the profession. – Stéphane Waser, Managing Director of Maurice Lacroix
 

Maurice Lacroix Aikon Automatic Skeleton

Maurice Lacroix is very proud that it has received plaudits for yet another watch by employing inven- tiveness and notable expertise. In January, the Manufacture presented the AIKON Automatic Skeleton to the to the world’s media in the beautiful city of Geneva. The timepiece immediately received instant and enthusiastic praise from watch lovers. The skeleton upholds the maison’s tradition for creating openworked watches, imbued with visual lightness and torsional strength. This expertise was manifest with the Calypso Skeleton launched in 1993, as well as the Masterpiece skeleton released in 2007.

Maurice Lacroix is very proud that it has received plaudits for yet another watch by employing inventiveness and notable expertise. In January, the Manufacture presented the AIKON Automatic Skeleton to embracing a contemporary spirit, Maurice Lacroix developed an anthracite skeleton. Housed in a 45 mm steel case with satin-finished surfaces, the AIKON Automatic Skeleton features polished edges and a distinctive six arm bezel, a distinguishing feature found on all AIKON models, which are also polished in this instance. Housed beneath the black PVD-treated exterior, the AIKON Automatic Skeleton is fitted with the ML234 manufacture calibre. The movement, characterised by its strong aesthetics, sits centre stage with numerous parts, usually hidden from view, showcased for the delectation of the onlooker. With the AIKON Automatic Skeleton, structure and styling work hand in hand. Five concentric circles are formed with a series of bridges which radiate from the centre of the barrel at one o’clock. The surface of each bridge is presented in a mysterious black shade courtesy of DLC coating. Lastly, all of the components of the manufacture movement are openworked and micro-blasted, from the barrel, the nerve centre of the design, to the oscillating weight.

Despite combining accuracy, aesthetic design and flawless quality, this timepiece falls within an accessible price range of under CHF 10,000. Indeed, high perceived value is another attribute cherished by Maurice Lacroix.

A Closer Look At Maurice Lacroix’s 2019 Novelties

By Marco GabellaCo-Founder - Executive Publisher
I recently met up with Stéphane Waser, managing director of Maurice Lacroix, to talk about the brand and discover some of the new pieces on offer for 2019....

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