Maurice Lacroix Wins 2 additional Red Dot Design Awards

Maurice Lacroix Wins 2 additional Red Dot Design Awards

Luxury Swiss watch brand Maurice Lacroix has been awarded two prizes in the 2017 Red Dot Awards in the watches and jewellery category.

Two of the brand’s Masterpiece models, Masterpiece Chronograph Skeleton and the Masterpiece Skeleton, were awarded excellence in design by a jury of experts from around the world.

The outstanding and innovative collections from Maurice Lacroix have already made several big impressions at previous Red Dot Design Awards, making this the twelfth and thirteenth prize the brand has won at the prestigious competition since 2007.

“The Red Dot Design Awards are one of the world’s most prestigious and critical international product competitions, so we’re beyond thrilled to once again be taking two awards home. The Masterpiece collection is the perfect expression of our approach to watchmaking. It is handcrafted, modern and stylish with a high perceived value” said Stephane Waser, Managing Director at Maurice Lacroix.

Masterpiece Chronograph Skeleton

The Masterpiece Chronograph Skeleton first launched last year, combining the technical demands of an open-worked movement with a highly useful chronograph complication. This model, developed internally at Maurice Lacroix, masterfully blends contrasting polished and satin brushed surfaces featuring a 45mm black PVD case with black gold dial and black gold plated and red varnished hands and finished with a black genuine alligator strap with a black PVD pin buckle. An automatic mechanical movement, the watch is a very competitive price point - one of the best positioned in the industry at this quality level. A world première in the history of watchmaking and a masterful combination of technology, innovation and modern aesthetics.

Masterpiece Skeleton

Maurice Lacroix has a successful history in producing skeleton watches, making their collection one of the best positioned within the industry at that level of quality. Featuring an in-house movement, the Masterpiece Skeleton allows the wearer to see much of the inner beauty of the watch normally hidden from view – for example, the mainspring, winding stem and gears are all visible and this requires superb finishing. The watch has a 43mm stainless steel case with a blue PVD main bridge, rhodium plated hands and a black genuine alligator strap with a deployment buckle.

Maurice Lacroix came out on top against renowned manufacturers, designers and architects from 57 countries. The members of the RED DOT panel of judges tested, discussed and assessed over 5,200 designs as part of a multi-day evaluation process.

WEB TRAINING S02E07 - MASTERPIECE - with subtitles